The BigKlick Approach

Today, it’s about more than just being online and having a website.  To fully leverage the marketing potential of the Internet, your company needs a distinctive marketing strategy.

We have perfected a strategic approach that enables you to isolate the core drivers that influence your online marketing success.  Our Online Marketing Education Seminar Series analyzes and interprets:

 

The Audience Development Practice and User Experience Group

Our seminar series, developed by our Audience Development Practice and User Experience Group, helps you create an online marketing strategy that includes:

• Website planning and design
• Online media planning and buying
• Cross-media optimization
• Creative strategy and development
• Online Customer Relationship Management (eCRM)
• Search engine market optimization
• Measurement & Analysis

Our User Experience Group is led by author and conference speaker Andrew Chak, who has helped to develop a completely unprecedented and innovative approach to online marketing, which includes heuristic evaluations, usability testing, comparative evaluations, affinity mapping, and how to effectively structure websites.